Trailer Drop

Here's a bunch of new trailers to get your peepers round!  


First up, Frank Woo's The Crossing. which tells the true store of the ship Taiping, which sunk it 1949, an incident that led to the deaths of over 1,500 passengers and crew members.

Click on the link above to watch the exclusive trailer.



This is the one Breaking Bad fans have all been waiting for... the fist teaser for Better Call Saul.




One for film fans - a touching love story that reinforces the notion that it's never too late to fall in love and change your destiny.




Biographic drama about painter Margaret Keaton. Directed by Tim Burton and starring Amy Adams.




Crime drama set in NYC in the '80s, starring Oscar Isaac and Jessica Chastain




Found footage, Supernatural thriller from Bryan Singer. The plot sounds a bit ridiculous, but I'll reserve judgement for now...




Winning the Cinematography award at Sundance Film Festival this year, this American biopic (executive produced by Flea and Anthony Kiedis from Red Hot Chili Peppers) is based on the memoirs about famous Jazz Pianist, Joe Albany.



Trailer Drop

I've been scouring the web to find some of the best, new trailers to be released online this week. Enjoy!




First up is Serena. This is the third film that Bradley Cooper and Jennifer Lawrence have worked on together, and the high-profile pair will no doubt draw a big crowd for this Depression-era Drama.







20 years after Speed and Keanu Reeves is back in the Action Thriller saddle again with fast-paced revenge flick, John Wick. The moral of the film? Don't piss off ex-hitmen! Count me in.







An ensemble cast that promises a great performance for this comedy drama, set in rural New England in the '80s. A Memorial Day weekend that turns sour after an unexpected event, reveals some truths and ultimately salvation for a troubled family.







A modern re-take on a 1976 horror movie 'loosely' based on a true story, The Town That Dreaded Sundown picks up in Texarkana, 65 years after the original 'moonlight murders' took place, with a new masked murderer on the loose. Is it the same guy or a copycat? Is there more to this plot than meets the eye? Perhaps not, but it looks like it could be a fun horror flick anyway...







If I told you this stars Jennifer Lopez as the lead, would you be surprised to know that it isn't another dull rom-com? The latest addition to the growing trend of Creeper Thrillers, The Boy Next Door looks like a promising take on obsession movies, a reverse Fatal Attraction, if you will. It's not out until January 2015 though...







Written by Emma Thompson, Effie Gray is an historical drama starring Dakota Fanning in the titular role. It tells the tale of the first woman in history to seek a divorce from her husband. Fascinating stuff!





Rockstar has just released a new trailer for GTA V to celebrate the new-gen console version release date announcements. Xbox One and PS4 players will be able to buy the new version from November 18th. Additions to the game include new vehicles, new weapons, and even new wildlife!




Capcom has released this new trailer, and announced that the game will be released episodically (odd, but perhaps a smart move).
"The party is crashed, Claire and Moira are knocked unconscious and taken to a mysterious detention center located on an island. They soon encounter demented, writhing enemies called Afflicted roaming the halls of this abandoned facility, and have to team up to survive. The real question is, who brought them here? And... why?"



Girl vs Food Klaxon: The Wurst Is Yet To Come...

It's been a while since I posted anything Girl vs Food related (mainly due to the expanding waistline it brought with it), but it is my pleasure to announce that Herman Ze German will be opening a new venue in Fitzrovia very soon (hooray!) - with a pun like that as their placeholder, I can tell it's going to be popular. wurst

To celebrate, and to stave off hunger while wurst-lovers wait until it's open, I've brought along a lovely hotdog infographic to whet your appetites...


Film Friday - New Trailers

Not been keeping up with the latest trailers to be released? Fear not, I've compiled them all for you here - and will be updating each week along with a little blurb to explain what it's about. First up - CUB:

A new campfire horror flick, in which a group of cub scouts find themselves terrorised during a camping trip to the woods.




This is the first trailer for the follow up to Gareth Edwards micro-budget film, Monsters. Since landing mega-budget gig directing Godzilla, Edwards is now 'big time' and so has passed the directing helm to newcomer Tom Green (not the comedian), whose previous work includes the channel 4 series, Misfits.




Two new teasers have landed for the new season of The Walking Dead, which starts on Fox TV UK on the 13th October (not too long to go)!

Co-creator of the Graphic Novel Robert Kirkman has described this season as "explosive", "messy", "brutal" and "thrilling" and added "this is a season that is going to be pretty close to the comics".





Gotham is an origin story of the great DC Comics super villains and vigilantes, from executive producer/writer of The Mentalist and Rome. Starring Sean Pertwee and Jada Pinkett Smith, Gotham premieres on FOX on the 22nd September.



Twitter following Facebook following YouTube

It's no coincidence that in the same week both Twitter and Facebook announce major new developments - this is the social world we live in now, people. Platforms, like people must continue to evolve (or pivot) in order to survive. Both platforms in question have announced they're doing just that, and while one has been welcomed by social media users, the same can't be said for the other. twitter-analytics


Let's start with Twitter, just a few days ago they let slip that their timeline feature will be changing in the coming months - instead of the current reverse chronological timeline (where users see content from people they follow equally) to an algorithmic timeline, mimicking Facebook and their strategy of delivering content to users that they (Facebook) think they (the users) want to see - based on their recent and most frequent interactions.

Twitter's move towards 'curating' rather than simply showing tweets organically, is designed to show users content that they are more likely to interact with - this is great news for brands and advertisers, but not so much for Joe Bloggs who just wants to see tweets from (all of) the people he follows.

The recent development of showing 'favourites' in the timeline was just the beginning in a string of experiments to see what works the most effectively from a consumer point of view. With the news that 75% of Twitter users buy products online every month, it's no surprise that Twitter are focusing on Twit-commerce and the link between user behaviour and consumerism.





On the other hand we have Facebook's move to become more like YouTube - with the announcement of view counts to celebrate delivering 1 billion views per day.

Giving YouTube a run for it's money, Facebook will be showing view counts on all publicly posted videos from individual users, pages and public figures. This transparency could ramp up advertising competition and finally force many advertisers to rethink their spend on TV in favour of Facebook advertising.

On top of that they will also be adding video suggestions to the end of videos, to keep people watching (much like YouTube). There is also a new option for video publishers to include a new 'call to action' link at end of a video, and will have access to more in-depth analytics detailing unique users and dwell-time.


Weekly Viral Vaccine 08-09

Happy Monday y'all - here's what's been happening on the internet this week: 1) Giant Mutant Spider Dog - this is both hilarious and completely genius!









2) More puns like this, please - Again, complete genius


3) IKEA Bookbook - IKEA trying to be clever about Apple, but coming off a little smug in the process...


4) London Meat Map - fine the best places for meat in the big smoke

London Meat Map









5) #ExplainAFilmPlotBadly - This hashtag is now trending in the UK. Why not spend a fag break/ lunch hour guessing some of them?

Have You Tried Hyperlapse Yet?

Despite Instagram being only four years old, Instagram has just launched a new tool to allow its users even more ways to show their creativity and record special moments in their lives. Just 6 days ago Instagram announced the arrival of a new app, Hyperlapse, which has already one of the most popular free apps on the App Store. The app allows fans to capture high-quality time lapse videos on their phone.  

[vimeo 104409950 w=500 h=281]


There are countless time-lapse apps available to download at the moment, but what makes Hyperlapse different is its in-built stabilization technology resulting in smooth, moving time-lapse videos with a professional finish.

Hyperlapse is now available through iTunes and the App Store.

Check out these 13 amazing Hyperlapse videos for inspiration, then start shooting!

Weekly Viral Vaccine 01-09

Happy Monday - have a gander at these oddities from the net over the past week: 1) Divorce selfies are now a 'thing', apparently...












We can now add that to the list of other bizarre selfie 'trends' (including but not limited to: death-defying selfies, Altar selfies and Funeral selfies):
































2) The Japanese have taken it a step too far (again), this time by promoting their Pizza Hut restaurants run by cats!



3) Here are the 22 types of hangover, expertly illustrated using stuffed, dead animals (as you do). I don't know about you but I'm ALWAYS no. 4...












4) Emmy cocktails inspired by award-winning shows - my fave has to be the Breaking Bad (yum)!













5) What would happen if geek girls acted like geek guys? Hmmmm...


6) Finally, it's only taken 14 years but someone's finally created a Shaggy flow-diagram


Social Bites: Facebook Updates

Will Facebook's new call-to-action buttons change the future of online shopping? Over the last few years Facebook has become more and more business focused; with younger users shifting to other platforms (Twitter and Instagram) to interact with their peers and in their place brands now taking a more dominant presence. It came as no surprise then that last month Facebook announced that it was testing a "buy" button on a selection of sponsored ads and pages. If successful (and well received by the general public) they could be rolling this out to all advertisers.


CTA button


This new function will provide users to buy a product from their favourite brands without having to leave the platform - its a win-win situation for both advertisers and users. For those of you wondering if it is safe or not, here's what Facebook have to say:

"None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases".

This development was a natural progression for the platform, considering that they had already dipped a toe in the water of added features designed to help advertisers reach more customers earlier in the year. The Custom Audience tool was given an additional five call-to-action buttons for marketers to choose from (Shop Now, Sign Up, Learn More, Download, and Book Now), broadening the options for brands, particularly those that don't sell tangible products.

If you follow the evolution of brand engagement practices on social platforms, it is no surprise that this development has come about. In an attempt to regulate the amount of spam and raise the quality of content from publishers on the platform, earlier this year Facebook announced that brands are no longer allowed to ask for 'likes' or shares within their posts. Instead brands are encouraged to advertise on the platform to ensure their message reaches as many people as possible.


Cross-device reporting for ads coming

This week Facebook has announced cross-device reporting as a new feature within Facebook Insights. This will allow advertisers to see how people move between devices (on mobile apps and on the web) before converting.




Understanding user behaviour and experience is essential to advertisers to give their customers the best experience and ensure their ads reach the most relevant people at the best time and place. It is now commonplace for people to be using two or three devices at work or at home, simultaneously - and up until now it's been tricky to pinpoint which ads are being seen on which devices alongside on which devices the conversions then occur.

Early tests with selected advertisers show that gaining an understanding of how users interact with their content and how their device behaviour and preferences affect their actions, is invaluable:

According to KLM Royal Dutch Airlines’ Manager, Social Media, Karlijn Vogel-Meijer, “We learned that our customers get inspired to travel on their mobile device and afterwards book a ticket through desktop. This knowledge helps us better understand how our mobile media spend contributes to conversion on other devices.”

The cross-device report uses data from the Facebook Conversion Pixel and Facebook SDK. For more information on why cross-device measurement matters, read the news story on Facebook for Business.


You Can Now Manage Facebook Ads On The Go

Are you a community/ brand manager whose social life is taking a beating due to asking friends if they have a laptop and wifi password you can borrow? Are you constantly nipping off to set up and monitor ads over the weekend for your clients? It needn't be a nuisance anymore, now that Facebook have launched a new feature that allows you to manage your ads on the go.

ads2 ads1

Last month Facebook launched the new Ads Manager feature within the Facebook App (iOS, Android and mobile site). Marketers will now be able to:

  • Pause or resume campaigns
  • Edit budgets and schedules
  • View insights
  • Respond to alerts

This feature is expected to be available to all advertisers by the end of the summer.

Instagram Announces New Suite of Business Tools for Brands

Instagram is proving to be one of the primary platforms for brands. With it's video and image editing functionality it allows and encourages creativity, something that brands such as Oreo and Starbucks continue to push the boundaries and set new standards for other brands.  




Being creative and executing innovative ideas means nothing though, if you can't prove it's success. New platforms are merely toys these days without the Insights tools for brands to prove their success and secure future funding for creative social media campaigns. It took Facebook around 4 years to launch Facebook Insights, and Twitter around 6 years before they quietly rolled out Twitter Analytics. Now it's Instagram's turn. Over the next few months, they will be rolling out a set of new tools to help brands assess the effectiveness of their paid and organic content.


These tools will provide data for the following three areas:

Account Insights

This will show brands how effectively they are improving their brand awareness through reach, impressions and engagement.



Ad Insights 

Shows data on the performance of paid campaigns (reach, impressions and frequency) for each individual advert.



Ad Staging

Allows brand teams to create, review and collaborate on ad creative for new campaigns.


These new updates will ensure that brands can access real-time insights on their campaign content and make live amends to optimise the performance. This feature is only currently available to existing Instagram advertisers, with a view to rolling out to other select brands in the coming months.

It is not clear yet as to whether this feature will be made available to the general public (non-advertisers on the platform), as per Twitter Analytics, but it will be interesting to see how brands use it to their advantage to improve the performance of their creative campaigns.

More info on the update can be found on the Instagram for Business Blog.

Weekly Viral Vaccine 25-08

We've taken a bit of a break, but now we're back with more weird and wonderful stuff from the Internet.

Here's our top 5 for the week:

1) Walrus gets choked up after receiving a fish cake for his birthday









2) This week's best ice-bucket challenge (come on, there are too many now)


3) The new version of jam sandwiches in the VHS recorder










4) Miserable Men (out shopping) has it's own Instagram account:







5) In memory of the late Richard Attenborough (RIP), here is the Jurassic Park theme sung by Goats




Vine Cranks Up A Gear

vine camera Since Twitter acquired Vine almost two years ago, not a lot has changed for the platform - you pretty much got what you signed up for with the first version; six second looping videos recorded on and directly uploaded from your phone.

On Wednesday of last week, Vine announced their new update which tech sites were quickly jumping on and touting as a game changer in the social space. Designed with the attention-span deficient generation of today in mind, Vine became an instant hit with young audiences all around the world, but failed to really take off with brands and businesses (with the exception of comedians - who continually found new ways to push the 6 second capacity to the limit). This all changed just a few days ago when Vine announced the new functions on the updated version of their platform, including time-lapse, ghost mode, undo, but the biggest development is the new 'import' button that allows you to upload a previously filmed piece of video content.

Vine posted the below video introducing the new camera features on their blog...

[vimeo 103853748 w=500 h=250]


To find out more about what the new features are and how to use them, click here for Mashable's guide.

No longer will Community Managers and Content Editors for brands be sat fumbling for hours with a makeshift steady-cam crane for their iphone, trying to film a stop-motion, 6 second video - now they will be able to import existing videos, edit them and share them with their Vine followers much more easily than before. And that's just the FMCG brands - working in film I know that this development will change the way in which entertainment brands use Vine in their social media campaigns moving forward, as the creative ideas we've been pitching for so long are actually now possible. We can create teaser Vine trailers and edit new content together to seed to Viners, finding a new way of engaging film audiences.

I worked on one of the UK's first national Vine brand campaign for Kids Company (when I worked at AMV BBDO) - although it was a great project to be part of, and a massive success, I can't help but think how much more creative we could have been if functionality (at the time) had allowed - everything from the sound effects to the end cards had to be captured in the shot.


More info on the project can be found here.



Weekly Viral Vaccine 19-08

There's something for everyone this week - from Doctor Who, to Disney Princesses and Bizarre Japanese Ads...  

1. shark whisperer - not just for horses!

2. Ping Pong Cats - has to be seen to be believed

3. How good is your hearing? - warning - you may be severely disappointed with just how old your ears are!

4. The Tardis spotted on Google maps - and you can now go inside

Tardis on Google maps


5. The weirdest ad for Sushi you're ever likely to see

6. What our subconscious sees -  Interesting article on how and what we see

7. Slam poet dazzles with story of obsessive compulsive love

8. How to take your own Man of Steel photo - Just when you thought this sort of thing had run out of steam...

9. Know your tongue - I'm so glad I do now, thanks Innocent!



10. If Disney Princesses had Instagram - I have a feeling there will be a lot more of these now...

11. Useful maps - to help you make sense of the world




Weekly Viral Vaccine 11-08

This week, we've got everything from cakes to cats, Minions to Jeremy Clarkson. Enjoy! 1) Alan Partridge cake - creepy looking, so pretty spot on then

2) Indoor clouds - ever wondered what clouds would look like indoors? A Dutch artists has made it a reality - awesome stuff.

3) The world's deepest swimming pool - 100 feet deep might not seem like that much, but check out the photo. Another reason to visit Belgium

4) 7 practical effects in film you probably thought were CGI - For those who are jaded by the over (and often poor) use of CGI in films, take a look at this and have your faith restored in the magic of real effects

5) Jeremy Clarkson car art - Relax, it's just a spray job...

6) Vinylize - the ultimate in cool, bespoke spectacle design; wear your favourite record on your peepers

7) Daft Minions - what the little dudes get up to on their days off

8) Free apps for iPad - top 25 from Mashable (good to have some useful links in here too)

9) CatShark - As it's Shark Week...



Weekly Viral Vaccine 04-08

Nope, I'm not a qualified Doctor, Nurse or Vet, nor am I going to be writing about any medical, so anyone with Aichmophobia (fear of needles) or white coat syndrome can relax... I'm talking about giving you a weekly dose of the best links (and images) on the web (in my humble opinion), that have either already gone viral, or if they haven't, are likely to in the coming days/ weeks. So sit back, prepare to LOLz and enjoy. Feel free to suggest your own in the comments and I'll add to the list.

1. Bass dogs - Ever wondered what it would be like to play a pooch like a Bass guitar? Wonder no more. Bass Dog with Fleas is my absolute fave:


Bass dog with fleas

2. A Life in Film Mashup 2013 - Incredible movie mashup - the human life cycle in 3 minutes, voiced by Orson Welles and Nicolas Cage


3. Furby-inspired album covers - just genius!


4. Moments of Cultural Confusion on Tumblr - the pic below says it all really...


5. The coolest summer out of office you'll see this year - now I want a holiday, great!

6. Bill Clinton sings Blurred Lines by Robin Thicke - pretty neat.


7. 10 Crazy Good Burger Toppings - if your burger toppings are getting stale, so are you


8. Patrick Moore made of Vegetables - you're welcome.


9. Desk Safari - how to cure office boredom with a computer, animal pics and some imagination.


10. Should you eat that meat? - Things to consider when you're deliberating over that gut-buster of a meaty meal... short answer? All signs point to 'Yes'.

Should I eat that meat?

Awesome Sci-Fi novel klaxon!

If you're into sci-fi/ supernatural thrillers and are looking for a new read - look no further, The Voice In The Mirror has landed, and is now available to buy on Amazon. The author, Sooz Parnam-Harris, is inviting fans to submit designs for the cover artwork, for the chance to have their design featured on a special edition new print run of the book. Click here to see some already submitted designs, for inspiration. To find out how to enter, click here.

Let me know what you think of the book (drop me a comment), and good luck to all entering the competition! :)